Make Basic a starter, Standard your best value, and Premium your “all-in”. Keep differences simple: scope, speed, revisions, and extras.
1) Why Standard should be your “best value”
Most buyers want the safest choice. Your Standard package should feel like the smartest option by offering a strong outcome without being expensive. Use Premium as an anchor so Standard looks attractive.
2) The 4 levers that differentiate packages
Avoid random differences like “includes support”. Use clear levers buyers understand instantly:
How much work is included? Pages, sections, deliverables.
Fast delivery as an extra or included in Premium.
More revisions = more confidence, but define limits clearly.
Bonus items that reduce buyer effort: setup, copy polish, strategy.
3) Example package matrix (buyers love this)
Here’s a clean way to present Basic/Standard/Premium so buyers decide fast:
| Feature | Basic | Standard | Premium |
|---|---|---|---|
| Sections / Pages | 1–2 | 3–5 | 6–8 |
| Delivery | 3 days | 2 days | 1 day |
| Revisions | 1 | 3 | 5 |
| Extras | — | CTA polish | CTA + SEO + speed |
| Best for | Quick launch | Most buyers | Maximum results |
4) Mistakes that reduce conversions
- Too many package differences (confuses buyers)
- Premium is not clearly better than Standard
- You don’t explain what you need from the buyer
- No strong gallery/portfolio to justify price
Discussion
Design-onlyThis Standard “best value” idea is 🔥. I’m changing my packages today.
Do you recommend including express delivery in Premium or as an extra?