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Startup Landing Page Redesign

High-converting UI redesign + conversion copy polish for a tech startup.

Web Design Jan 2026 4.9 Client Rating Kigali, Rwanda

Project Overview

This project focused on redesigning a startup landing page to increase signups and improve clarity. I delivered a modern, mobile-first UI, improved information hierarchy, and strengthened trust signals.

Duration 7 days
Role UI/UX + Frontend
Deliverables Figma + HTML
Revisions 3 rounds

Tools & Tech Stack

Figma Bootstrap 5 Jakarta Sans FontAwesome HTML/CSS Performance

Process

1

Discovery & Audit

Reviewed existing page, user flow, and pain points. Defined conversion goal and key messaging.

2

Wireframe & Structure

Created a clear hierarchy: hero β†’ benefits β†’ proof β†’ pricing β†’ CTA β†’ FAQ.

3

UI Design

Designed a clean, modern interface with trust elements and premium visuals.

4

Delivery & Revisions

Delivered final files + quick implementation guidance and refinement rounds.

Challenges & Solutions

Challenge

Low signup conversion due to unclear value proposition and weak trust signals.

Solution

New hero messaging, proof badges, testimonials placement, and stronger CTA positioning.

Results

+32% Signup Rate
-24% Bounce Rate
+18% CTA Clicks
Results are based on client-reported metrics after launch.

β€œThe design feels premium and our signups improved immediately. Communication was clear and delivery was fast.”

Emma Watson Founder β€’ Landing Page Redesign